For aspiring investment bankers, Goldman Sachs is a dream place to work.

But the firm wants to become an equally coveted workplace for the world's best computer scientists, programmers, and engineers.

Goldman Sachs' technology division makes up a huge part of it firm — about 11,000 people, or 36% of the workforce. The division's head, Marty Chavez, has his own public-relations team and just hired a big-name chief of staff.

Even CEO Lloyd Blankfein likes to refer to Goldman Sachs as a "tech company."

So it's important for the firm to recruit top tech talent. And that's a challenge when the bank is competing for programmers and data scientists with companies like Google and Facebook.

On a podcast posted on the firm's website, technology cohead Don Duet spoke about how the bank tries to persuade young tech talent to join.

The pitch involves convincing new hires that technology is a big part of the way Goldman Sachs does business, instead of being another "back-office job," that supports superstars in trading or investment banking.

See more at:

Business Insider